About Throddal - One Search, All Classic and Luxury Cars.

About Throddal

Throddal.com is an online automotive service dedicated to helping you get an edge in classic and luxury car buying/selling by providing you with valuable tools and information. We are passionate car enthusiasts coupled with decades of experience building consumer web applications and native mobile apps. The team at Throddal is excited to be fully engaged in the automotive space building both consumer and dealership/broker solutions. Read about Throddal's mission.


Core Values

We are all owners, there are no employees

We believe in open and honest communication

We invest in our people; they are the lifeblood of our company

We choose humility

We build technology that solves major business challenges for our clients

We are easy to do business with

Executive Team

Jason Hoback



Jason is a co-founder of Throddal and serves as CEO. He is responsible for development of human capital, client satisfaction and the over all revenue growth of the company. Jason's background is primarily in the digital arena, where he has worked for some of the fastest growing companies in the country.

Prior to Throddal, Jason served as the CEO of CINC, one of the fastest growing real estate technology companies in the real estate space. Prior to CINC, he was the VP of Sales at ThomasNet and Senior VP & Group Publisher at Best Media Group. He also worked at Headhunter.net (acquired by CareerBuilder) and KnowledgeStorm (acquired by TechTarget). Jason is a graduate of the University of Memphis and holds a Bachelor of Arts degree in Advertising.

Matthew Swanson



Matthew is a co-founder of Throddal and serves as CTO. Prior to Throddal, Matthew co-founded CINC where he served as Chief Software Architect. Prior roles include CTO at HBN Interactive and Director of Marketing Technologies at CareerBuilder.com, where he served for over eight years. Matthew worked to develop emerging partnerships with companies such as Disney and Facebook in addition to SEO initiatives.

He also served as a Sr. Software Engineer with CareerBuilder and architected solutions to notify over 20M job seekers per month of new jobs available on CareerBuilder.com. Previously, Matthew was a consultant with Accenture and led development efforts with clients such as Bank of America, AT&T, and the Office of the Comptroller of the Currency, the Administrator of National Banks in the United States.

Chad Coombs


Chief Software Architect

Chad is a co-founder of Throddal and serves as Chief Software Architect. Prior to Throddal, Chad was VP of Technology at CINC where he was responsible for overseeing the implementation and maintenance of CINC platform features. Chad has been programming since elementary school and loves exploring technology. He specializes in performance engineering and software craftsmanship.

Chad also spent time in lead engineering roles at Hooters of America and Wolters Kluwer. His passions include spending time with his wife and three boys, a good hockey game, and software development (of course). Chad holds a Master's degree in Computer Science and a Bachelor's degree in Information Systems, both from Kennesaw State University.

Chad Coombs


VP of Mobile Development

Brandon is a co-founder of Throddal and serves as the Vice President of Mobile Development. Before Throddal, Brandon served as the Lead Mobile Engineer at CINC where he oversaw the development of CINC's iOS and Android applications. He has over 8 years of experience delivering native mobile experiences.

Prior to his role at CINC, Brandon worked as a Research Scientist for the Georgia Tech Research Institute where he contributed to web and mobile research efforts for USPACOM, Delta, and other organizations. He holds a bachelor's degree in computer science from the Georgia Institute of Technology. When he's not exploring the latest mobile technology, Brandon enjoys spending time with his wife and daughter or playing a round of golf.


Want to join the team at Throddal? Send us an email to resumes@throddal.com and tell us why you want to join us.